Survey Method Survey Method This module discusses the purpose and use of surveys as a descriptive research method, as well as provides an introduction to the survey process.
Strengths of survey research include its cost effectiveness, generalizability, reliability, and versatility. Weaknesses of survey research include inflexibility and issues with validity.
Exercises What are some ways that survey researchers might overcome Descriptive survey method of research weaknesses of this method? Find an article reporting results from survey research remember how to use Sociological Abstracts?
How do the authors describe the strengths and weaknesses of their study? Are any of the strengths or weaknesses described here mentioned in the article?
Describe the various types of longitudinal surveys. Define retrospective surveys, and identify their strengths and weaknesses. Discuss some of the benefits and drawbacks of the various methods of delivering self-administered questionnaires.
There is much variety when it comes to surveys.
This variety comes both in terms of time—when or with what frequency a survey is administered—and in terms of administration—how a survey is delivered to respondents. Time In terms of time, there are two main types of surveys: Cross-sectional surveys Surveys that are administered at one point in time.
These surveys offer researchers a sort of snapshot in time and give us an idea about how things are for our respondents at the particular point in time that the survey is administered. My own study of older workers mentioned previously is an example of a cross-sectional survey.
I administered the survey at just one time. Religious doubts and mental health in adolescence and young adulthood: The association with religious attitudes. Journal of Adolescence, 34, 39— These researchers administered a single, one-time-only, cross-sectional survey to a convenience sample of high school and college students.
The researchers found from analysis of their cross-sectional data that anxiety and depression were highest among those who had both strong religious beliefs and also some doubts about religion. To disclose or not: Publicness in social networking sites.
These researchers administered an online survey to undergraduate and graduate business students. That is, there was a negative relationship between perceived publicness of a social networking site and plans to self-disclose on the site.
Thus generalizing from a cross-sectional survey about the way things are can be tricky; perhaps you can say something about the way things were in the moment that you administered your survey, but it is difficult to know whether things remained that way for long after you administered your survey.
Think, for example, about how Americans might have responded if administered a survey asking for their opinions on terrorism on September 10, Now imagine how responses to the same set of questions might differ were they administered on September 12, The point is not that cross-sectional surveys are useless; they have many important uses.
But researchers must remember what they have captured by administering a cross-sectional survey; that is, as previously noted, a snapshot of life as it was at the time that the survey was administered. One way to overcome this sometimes problematic aspect of cross-sectional surveys is to administer a longitudinal survey.
Longitudinal surveys Surveys that enable a researcher to make observations over some extended period of time. There are several types of longitudinal surveys, including trend, panel, and cohort surveys.
Retrospective surveys fall somewhere in between cross-sectional and longitudinal surveys. The first type of longitudinal survey is called a trend survey A type of longitudinal survey where a researcher examines changes in trends over time; the same people do not necessarily participate in the survey more than once.
The main focus of a trend survey is, perhaps not surprisingly, trends.Descriptive case studies The hierarchical view of research outlined above suggested that case studies were useful for exploratory, or preliminary research, while surveys and .
Call for papers for the WVS thematic panel at ESRA The World Values Survey Association invites paper proposals for the WVS thematic panel at the forthcoming conference of the European Survey Research Association which will take place on July , in Zagreb, Croatia.
WVS panel invites papers which make use of the WVS data and disclose its comparative, analytical and explanatory potential. Differences. Only measurable data are being gathered and analyzed in quantitative research.. Qualitative research focuses on gathering of mainly verbal data rather than measurements.
Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic. Different Research Methods.
There are various designs which are used in research, all with specific advantages and disadvantages. Which one the scientist uses, depends on the aims of the study and the nature of the phenomenon. Descriptive Designs. Aim: Observe and Describe. Descriptive Research. Qualitative research methods is defined as a process that focuses on obtaining data through open-ended and conversational communication.
This method is not only about “what” people think but also “why” they think so. Also, read in this blog qualitative research examples, types, & more.
Statistics. The mathematical study of the likelihood and probability of events occurring based on known information and inferred by taking a limited number of samples. Statistics plays an extremely important role in many aspects of economics and science, allowing educated guesses to be made with a minimum of expensive or difficult-to-obtain data.