Current Strategies of Harley Davidson Current Strategies of Harley Davidson Essay Strategy is a powerful process that gives an organization a competitive advantage in the marketplace. A good strategy is one that allows utility of minimal resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A strategy is most effective when it helps in defining how the organization will engage customers, prospects and the competition in the market arena for consistent success. Strategies are mostly derived from broader corporate strategies, corporate missions, and corporate goals.
Table of Contents Introduction ………………………………………………………………………2 Company background …………………………………………………………2 Organization strategy decision…………………………………………… Competitive Advantage Analysis …………………………….
Logic —oil According to Remko, et al supply chain involve ability to organize the flow of information, materials and capitals across organization activities in a strategic manner in order to maximize production process and offer customer needs and achieve a unique capital return of invested.
However many industries will want to gain a competitive advantage over its rivals in the market. For that reason, effective management of strategic supply chain become important in attaining a high product quality and competitive advantage while utilizing the organization available resources.
Superficially, Harley Davidson Company demonstrates effective use of supply chain strategy with a range of problem facing the company and the lucrative results obtain from the effective supply chain management strategy.
Organization background Harley Davidson Company is a legendary motorcycle bike company known for producing quality motorcycle style.
The company design, manufactures, and sell new classic model of motorcycle including bike for sports, distance and leisure. Strategically, the Harley Davidson company management was able to figure out a supply chain strategy by restructuring their manufacturing operation after observing the Japanese leading bike manufacturing industry and come up with the restructuring manufacturing strategy to meet the new consumer demand.
Major Strategic Decision [Restructuring manufacturing strategy] Manufacturing strategy is the business function responsible for manufacturing a company goods and service in efficient cost effective way.
Sanders strategy is vital to business not only as this will determine the ways which it business strategy can be implement but also as its operation can be a source of competitive advantage.
Apparently Harley Davidson Motorcycle Company, restructuring manufacturing strategy focuses on continuous improvement, Page 2 save cost and responds to the need of markets and their customers.
However, the strategy improve product quality and reduce administrative cost, the restructure plants help the company to build in greater flexibility and efficiency in their product development by eliminating unnecessary processes and delivery the right product to their customers.
In DecemberHarley Davidson decide to cease operations at New Cast alloy, its Australian lesser and producer of cast motorcycle wheels and wheel hubs, and source those components through other existing suppliers. The company decision to close New Cast alloy comes as part of the Company's total long term strategy to develop and built world-class manufacturing capability throughout the Company by restructuring and combining operations for greater competitiveness, effectiveness and flexibility.
However, the company moved from push system anticipating to demand to pull manufacturing responding to orders to meet their customer needs.
Product characteristic and positioning- the attribute by which Harley Davidson product are identified and differentiated comprised of quality and reliability styling throwback traditional design customization.
Harley Davidson is in the business of selling life styling, not transportation. However, Harley Davidson in previous years include the mystique of the rugged individualist, and the company recognised that a large segment of bike riders place a great value on perception.
However, Harley Davidson understands what their customers want or needs and they play to that desire of providing the type of product and the right quality for their riders.
The company also provide training courses and trip planning accessories. The training courses eliminate the intimidation that may come along with the Harley Davidson culture Page 3 and allows newcomers to become familiar with the new smooth riding bikes in Harley Davidson Javier Quality of purchased input- Harley Davidson focus on gaining a unique market share by achieving high product quality than their competitors, maintain a stronger reputation and good branding strategy than its rivals, increasing level of customers satisfaction and attaining stronger customer loyalty.
A key attribute may be the reputation of the organization. The customer may be motivated by the brand image that Harley Davidson represent, choosing a Harley Davidson over another brand due to the reputation for life style along with gaining a customized bike that is unique and reflect their personality.
Harley Gross margin was As well, the company enjoyed a Return on Assets for of See appendix 1 for market intelligent. Porter, Porter's five forces, starting from Strategic Management and Business Policy, provide an analysis of competitive power affecting business.
David and Thomas Wheelen The Harley Davidson Industry has low threat of new entrants to the industry due to the huge Resources needed to go into the industry through the construction of plants to build the motorcycles, dealerships, and service shops will deter new entrants. The power of the suppliers for motorcycle industries is lower than the power of the buyers.Harley Davidson SWOT Analysis Chakar Rind November 2, Automobile No Comments Harley-Davidson, enlisted in the New York Stock Exchange as HOG (Harley Owners Group), is well-known for its motorcycles that also represent the American spirit and image.
SWOT analysis is a very important feature for the sake of strategic planning in Harley Davidson.
This is based on the evaluation of the strength, the weaknesses, the opportunities as . Harley-Davidson is the parent company of the group of companies including Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley Davidson Financial and Strategic Analysis Review specifically for you.
Business Analysis of Harley Davidson Motor Company. A comparison of two direct competitors in the motorcycle market, Harley Davidson (a fortune company) and Honda, a producer of cars and motorized vehicles, reveals through the analysis of the businesses that investment into Harley Davidson would benefit the.
Analysis of the External Environment As part of the Strategic Business Plan, you have been asked to: Identify and analyze the major driving forces for change in .
Harley-Davidson strong American brand and have dedicated clients that will continue the motorcycle trend. Based on the information in this case, I can’t be reasonably sure that the United States had a comparative advantage in producing motorcycles.