The Company, including its associated trade names, designs, green goodss and sells more than 3. The Company is engaged in industry and sale of rider cars, every bit good as the supply of car parts. The confederation is designed to accomplish profitable and balanced growing for the two spouses through the creative activity of a bi-national group. Five twelvemonth fiscal high spots are shown below figures are in USD Millions:
In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy.
I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals.
This will cover learning outcome of section 1 and 2 and all its respective assessment criteria. According to Kotler et. Pg38'Strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities'.
In fact, strategy is a long term plan of an organisation in order to meet its objectives. The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer. Strategic marketing will try to help any organisation or companies in developing product or service according to the changes that are occurring in the market.
Customers demand and choices change more often. Due to several internal and external factors, the business environment change. In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers.
Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company. Strategic marketing is focused on establishing a long-term relationship with its customer rather than selling the product for just once.
Customer retention and developing a loyalty with the brand will ultimately help in boosting the revenue and profit of the organisation which ultimately makes the shareholders and other stakeholders happy. Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth.
They often coincide with each other as major focus of marketing includes the strategic planning aspects of developing, pricing and distribution of product. However, corporate strategy is more concerned with profitability initiatives rather than the product or service development.
In general, corporate strategy defines the overall mission of the company. It guides a particular direction for the company in which it should be guided.
Corporate strategies are generally made at the strategic level of the company. As discussed earlier, corporate strategy is focused more on profitability. It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company.
Similarly, corporate strategy deals with diversifying the product line, merger or major takeovers, introducing new technology in the company, diversifying the business, reduction of overhead cost and production cost and increase in the overall profit margin of the company.
However, marketing strategies involves in making plans of making or selling a product. Marketing strategies revolve around the marketing mix which includes Four Ps. The four Ps of marketing mix are product, price, place and promotion.
Considering the marketing mix marketing strategies of the company involves in creating a product which has unique selling benefit.
The product is targeted in a particular geography for a particular group of people. Suitable pricing strategy is developed in order to maximize the profit of the company.
Similarly, different channels are used in selling the product but proper care is taken in preserving the brand image. Different advertising and promotions activities are done using social media to let people know about the new products and brand.
There should be proper monitoring from the executive level of the company to know whether the company's marketing strategy are moving with the company's corporate strategy. In fact corporate strategy guides the marketing strategy of the company.
Let us take an example of high profile clothing chain Burberry which purchases another retail clothing chain Primark in order to capture both high profile customers and price-sensitive customers.Analysis Of Strategic Marketing Of Abc Company.
ATHE Level 6: Diploma in Management. Assignment. On. Analysis Of Strategic Marketing Of Abc Company. 【 Marketing In Primark Essay 】 from best writers of Artscolumbia Largest assortment of free essays Find what you need here! Business Unit Growth of Primark. 2. 2. External analysis of US retail market.
2. 2. 1. As shared by ABF. which is the parent company of Primark. the program to spread out into US is to construct the large shop. MARKETING STRATEGY PRIMARK Opportunities 8 Threats 8 Retail Mix 9 Conclusion 11 Bibliography 11 Introduction Primark is a fashion Retailer in Europe which trades as Penneys in Ireland.
It has stores currently operating in Ireland, UK, Spain, Germany, Portugal, Netherlands and Belgium with 38 stores in Ireland. While concluding the marketing plan, i would conclude the plan with swot urbanagricultureinitiative.com can use the swot analysis which would render a clear picture of the company in the market which would help to potray the current scenario of the company.
Essay about Marketing Strategy Primark; Essay about Marketing Strategy Primark. Words Dec 15th, 10 Pages. Essay Analysis of Marketing Strategy of Lg. Apple often markets their company as the ones who “Think Different”, but surprisingly Apple’s spending amount on marketing is fairly low compared to its amount of sales .
After the internal analysis, it is really important to find out the external factors that affect the company's marketing strategy. External environment can be divided into micro and macro environment.